Check out this article by the Mainichi!
https://mainichi.jp/english/articles/20200112/p2a/00m/0na/002000c
“Omotenashi” is an expression you hear often in hospitality circles. It can mean a lot of things, but it is the term to best express the thoughtful and gracious reception we get as foreign visitors to Japan. There is kindness, empathy, care, and a desire to “share the moment”. Elegant, and very Japanese.